The Costa Smeralda is a
coastal area and a famous tourist destination in northern Sardinia with a length
of some 20 km, rich of several white sand beaches, a golf club, private
jet and helicopter service, and hotels costing up to 10000 € per night in the peak season.
Of course, the area has drawn celebrities, business leaders and other affluent
visitors. The heart of Costa Smeralda is Porto Cervo. It was created by Prince Karim Aga Khan and various
other investors. The village is located at the southern and eastern shore of
the natural port, where there are shops, a newsagent, bars, restaurants and
supermarkets. The other shores of the bay boast the old and the new marina harbour. In
a study released by the European luxury real estate brokerage "Engel &
Völkers", Romazzino Bay in Porto Cervo is the most expensive location in Europe.
House prices reach up to 300,000 € per square meter. In 2011 Costa Smeralda had the 2nd,
the 4th and the 6th
most expensive hotels in the world, (in
order: the “Pitrizza”, the “Romazzino” and the “Cala di Volpe” Hotel).In 2012
the Hotel “Cala di Volpe”, which is featured in the 1977 James Bond’s episode “The
spy who loved me” is listed at number 7 on World's 15 most expensive hotel
suites complied by "CNN Go" in 2012. The settlement of Porto Cervo occupies all
the bay and goes up over the surrounding hills. The part by the sea is built in
typical tourist village style, while the area over the hills is structured in
large “villas”. This place has got the dimension and atmosphere of a resort,
provided with all services required by people on holiday. Nearby the old harbour
there is a wooden bridge linking the harbour to the centre of Porto Cervo. From
here a series of paths, porches and stairs allow everyone to reach the different
sights of the village.
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